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Interesting article in Fusion about nootropics spurs the thought that if these companies think they are selling something that works, they should sell it in trial form. You’d get a blister pack with numbered wells, half containing the active product, half a placebo. You’d record — maybe through an associated app — whether you felt that day’s pill had worked or not. At the end of a month, or whatever, the company would unblind your blister pack for you and you’d get a sense of whether the days on which you had felt the drug had had an effect were days on which you had in fact taken it.
Best if you do it with a range of drugs — that way people can find the one that works for them (assuming individual responses vary). It’s all very citizen science rah-rah and win-win: the company ends up with a good rep among evidence-oriented types and knowing more about its product (maybe you get a discount if you share some genome data with the provider?); consumers get a product that they can have some faith in; sum of human knowledge is increased.
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